About Revolve

    Digital performance, accelerated — search, paid, social and PR run as one system and measured against profit

    Meet Ian Baldwin

    Founder of Revolve

    Former CEO of BSO | Private Equity Board Level | B2C, D2C Expert

    Revolve exists because Ian Baldwin spent twenty years paying for digital marketing out of his own pocket before he ever sold a hour of it to somebody else. He co-founded an online retailer in 2010 that grew past £100 million in sales and was sold to private equity in 2017, and in the process personally invested around £8 million in advertising. That is where the agency's methods came from: not a certification, but a budget that had to earn its keep every month.

    As former CEO of BSO, Ian ran marketing, commercial and operations teams through growth, downturn and an exit, and sat at private equity board tables on both sides of the deck. That combination is why Revolve reports against profit and pipeline rather than impressions, and why recommendations come with the cost and effort attached.

    Revolve is deliberately built for small and mid-sized businesses. The agency does not chase corporate accounts, and it does not sell a strategy and then hand the work to juniors. The people who scope an engagement are the people who run it, whether that is search, paid media, social, B2B outreach or digital PR.

    Search has evolved significantly over thirty years. Revolve stays at the forefront of technical and content SEO to ensure your brand ranks for the terms that matter. We focus on the fundamentals of visibility and authority that drive long-term organic performance in an increasingly complex digital landscape.

    Based at Bloxham Mill in Oxfordshire, with clients across London, the UK and remote, Ian and the team work with founder-led businesses, PE-backed brands, B2B and professional services firms and online retailers. Current and past work includes Beachbum, Worksoft, Copas, Kanesbury, Pelsis and iMed.

    With 10,000+ LinkedIn followers, Ian publishes regularly on what is actually working in digital marketing. The mission behind Revolve is the same one he started with: help ambitious businesses grow profitably, without the fluff and without the false promises.

    £8m of Own Media Spend

    Strategies tested against a real advertising budget, not a slide deck

    Built and Sold a Retailer

    £100m+ in sales, sold to private equity in 2017 — commercial context included

    Technical & Content SEO

    Core visibility and authority work that drives sustainable organic growth

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