
The Engine of E-commerce Growth
Acquisition costs are rising. The brands that win are those that can effectively retain their customers and increase lifetime value. Email marketing is the most powerful tool for doing exactly that.
We specialise in Klaviyo and advanced automation platforms to build systems that work while you sleep. From welcome sequences to win-back flows, we ensure every email sent is adding value to the customer and profit to your bottom line.
What We Build
Automated Flows
We build and optimise the 'big four' flows: Welcome, Abandoned Cart, Browse Abandonment, and Post-Purchase, ensuring no revenue is left on the table.
Campaign Management
Strategic campaign calendars that balance promotional offers with valuable content, keeping your list engaged and your unsubscribe rates low.
Segmentation & Personalisation
Stop blasting your whole list. We build segments based on purchase history, engagement levels, and VIP status to deliver the right message at the right time.
Deliverability & Reporting
We monitor your sender reputation and technical setup to ensure you stay out of the spam folder, providing transparent reporting on revenue per recipient.
Our Monthly Retention Service
What's included in our management:
- Full campaign planning, design, and copywriting
- A/B testing of subject lines, content, and send times
- Continuous optimisation of automated flow performance
- List hygiene and deliverability monitoring
- Monthly reporting focused on revenue and retention metrics
Focusing on What Matters
Open rates are increasingly unreliable due to privacy changes. We focus on the metrics that actually impact your P&L: click-through rates, conversion rates, and total revenue attributed to email.
We treat email as a profit centre, not a cost centre. If a campaign or flow isn't pulling its weight, we fix it or cut it.
Free guide for founders
The Founder's Guide to Marketing Decisions
How founders and CEOs should frame marketing decisions: where to invest, what to stop, and how to hold marketing teams to commercial outcomes.

